Digital Marketing Director – CRM at Discovery Digital in New York City: Jobs for Women

What they’re probably looking for:

  • Someone with an ability to see the big picture and also be the one to make it happen.
  • 5 years of experience creating great lifecycle marketing that renews customers.
  • Direct experience in a marketing channel.
  • Someone great at project managing – if you’re organized and can tell a great story around how it made you successful, count yourself in.

When you apply:

  • Share your most successful retention campaign and its impact on revenue.
  • Explain why you’re passionate about their mission.
  • Highlight your experience across paid and organic channels.
  • Provide an example of a time when a test you developed made a big impact.
  • Include any CRM/marketing automation tools you know how to use on your resume.

Is Discovery DIGITAL right for you:

Apply Here

Full Job Posting

About Us
Discovery’s Digital group is a well-funded start-up within Discovery Communications. We are fast, nimble and have fun developing new, innovative and immersive digital content for thirteen iconic brands, including Discovery Channel, TLC, Investigation Discovery and Animal Planet.

We are a small but mighty team working at the crossroads of technology and entertainment. As content creators in the digital space, we’re building on the Discovery legacy by using technology to evolve the viewing experience… telling better, more engaging stories to millions of viewers across the Internet every day.

What’s in it for you?

This is an incredibly exciting time to join the digital business. As the Digital Marketing Director – CRM you will play a key role in the evolution and success of the TVE business. You’ll have the opportunity to work with a dynamic, passionate and incredibly talented creative team. With your creative and detail oriented skills you will gain an in-depth understanding of the digital audience, platforms and products that help drive the success of the business.

About You
• A digital CRM pro with proven ability to leverage behavioral insights to drive engagement and reduce churn.
• Develop, lead and implement a multi-channel digital CRM strategy across organic and paid touch points.
• Create actionable test strategies to optimize customer journeys using best in class marketing automation tools.
• Think conceptually and strategically, but also be willing to roll up your sleeves and execute on a self-starting basis across the Discovery portfolio of brands: Discovery, TLC, ID, Science, Animal Planet, Velocity, AHC, Destination America and Discovery Life.

Responsibilities
1. Develop strategies to activate users and increase engagement to drive viewership within our apps (iOS/Android/Connected Devices) reduce churn and maximize LTV through organic and paid channels.
2. Oversee all aspects of campaign development to drive retention and engagement across TVE platforms and channels including push notifications, in-app messaging, email, paid and organic remarketing.
3. Partner with external agency to support and develop push, in-app communication and email marketing tactics that grow TVE revenue, streams and align with corporate goals.
4. Collaborate with internal analytics team to develop a framework to manage, report and forecast retention metrics on daily, weekly and monthly basis.
5. Drive continuous innovation in CRM, including testing methodology, measurement, creative, marketing automation tools.

Requirements
* 7+ years experience in subscriber or membership based digital businesses with a proven track record of overseeing successful multi-channel CRM programs using email, push notifications, social media and other digital channels.
* Expertise within marketing automation/CRM tools preferred.
* Self-starter who thrives in a fast-paced, dynamic start-up environment.
* Ability to project manage/prioritize multiple projects simultaneous
* Meticulous attention to detail & strong organization skills.
* Excellent written and verbal communication skills.
* MBA/MA are a plus with right candidate.
* Bachelor’s degree in related field or an equivalent combination of skills, training and hands-on experience.
* Must have the legal right to work in the United States.

Apply Here

 

Director of Communications of Teachers Pay Teachers in New York City: Jobs for Women

What they’re probably looking for:

  • Someone with a bachelor’s degree
  • 6 years of communications or PR experience at an agency or a corporation
  • Experience working directly with executives
  • Experience in journalism or startups

When you apply:

  • Share your biggest communications/press success story, highlighting the ROI it drove and why it’s different from the way others go about securing press.
  • Explain why you’re passionate about their mission.
  • Highlight your experience succeeding when working with tough executives and/or external agencies.
  • Provide an example of a time you crafted a story that resonated with your target audience in an impactful way.

Is Teachers Pay Teachers right for you:

Apply Here

Full Job Posting

What we do

Teachers Pay Teachers (or TpT, as we call it) is a community of millions of educators who come together to share their work, their insights, and their inspiration with one another. We are the world’s most popular online marketplace for teachers to share, sell, and buy original educational resources. Our community brings immediate access to a world of expertise and offers educators more time to focus on students and teaching. The New York Times called the phenomenon we lead “A Sharing Economy Where Teachers Win”.

Why we do it

Our dream is to make the expertise and wisdom of all the teachers in the world available to anyone, anywhere, at any time. We believe that we can help create real good in the world by empowering the educators to teach their best.

Who we’re looking for

We modeled our company culture on the virtues of our community of teachers and we are assembling one of the most talented teams in New York. We’re building a team of deeply good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate teamwork, and focused effort. We want every day to be fun and to matter.

Role

As the Director of Communications, you will be responsible for setting the communications strategy for TpT. You will help us bring our story to the world by showing how teachers are leading change in education through TpT. You will build successful PR programs, develop strong educational trade media relations, and develop our thought leadership and overall media relations strategy. You are a creative storyteller who can create a compelling narrative through a wide array of mediums – whether connecting with external or internal audiences. Excellent media and community relations, crisis communications, communications strategy, and content development skills are crucial. The ideal candidate loves both setting strategies and executing on it, and excels in mentoring others. You will report to the Vice President of Marketing and Communications.

Responsibilities

Elevate TpT’s public relations strategy across all communication channels, from feature stories to social media, further establishing the company and its content creators as innovators and influencers in the education industry
Create and pitch compelling narratives, uncovering differentiated media angles of interest for pitches.
Create and execute communications calendar that aligns launches, initiatives, and corporate milestones with PR opportunities
Understand broader industry trends to find proactive opportunities for outreach
Work closely with external PR agencies to conduct PR outreach and source speaking opportunities
Monitor high visibility and business-building awards programs and manage company entries
Prepare our executive team for press, speaking, and broadcast opportunities
Develop and train spokespeople, and manage speaking engagements for executives
Develop thought leadership communications and media-worthy narratives that support the growth of the organization
Builds relationships with external influencers. Serves as a spokesperson as needed
Provide crisis management counsel, guiding TpT through high-intensity and reputation-impacting events
Serve as a strategic partner to senior leadership on internal communications to support employee engagement and retention

Qualifications

Bachelor’s degree in communications, journalism or related field is required
8-10 years experience in-house or at an agency (a combination of both is preferred)
Proven history of driving feature press strategy and securing high-impact media placements in education or an industry with similar media constraints
Crisis communications and issues management experience required

Qualities of a successful candidate

Exceptional written and oral communication and interpersonal skills
A knack for storytelling and creating compelling narratives
Executive presence; comfortable providing incisive, strategic counsel to senior executives and business heads
Possesses a level of passion and creativity that inspires people
Appreciates feedback and values honest, thoughtful critique
Is a data-driven, results-oriented team player

Bonus Points

Experience within the news industry or as a journalist
Experience working in technology and education
Comfortable with taking risks

Apply Here